Product Photography is the art of capturing images that represent a product the best way possible. Sure, you can take snapshots of your products with your phone camera, but showing high quality images will definitely boost your reputation. Image yourself as a potential customer. Which one of the products below would you rather buy?
The Importance of High-Quality Images
It is important to have high quality images especially if you are starting / expanding your store online. E-commerce has changed the lives of many, providing a lot of convenience as opposed to physical stores. In this increasingly digitized age, more and more people are selling and purchasing products online.
It is important therefore, to have high quality images that feature your brand effectively. These images are conversation starters between you and your potential customers. Trust us. Good visual representation of your products or services will definitely help you boost your sales!
If you are still not convinced, here are some factors that list out the importance of high quality images in representing your brand.
Why You Need High Quality Images
- It Says a Lot About Your Brand
Professional-looking photos will make your products appear more high-end and add credibility to your brand. Credibility is especially important, and will directly contribute to your sales.
- It Shows What Customers Want to See
A good product image shows what buyers want— rich details and accurate representation. This means good resolution, rich details, contrast, and saturation This is also the reason why product photographers often take images from different angles. It is like substituting the physical experience of looking at a product at various angles in a physical store.
- It Gives Your Products a Competitive Edge
The E-Commerce market is very dense. Good images will differentiate your brand and put you ahead of your competitors.
- It Helps Your Brand Gains More Online Visibility
Social media sites earn a lot of profits from advertising fees. There are millions of people in social media, and creating an advertisement on social media platforms is a great way to achieve online presence. If you have great product images, your products may receive free advertising from people who share your product links.
Product photography is no easy task. It requires the skills of a professional to come up with effective and attractive visual representations of your products. This is why it is more expensive to hire services of an experienced photographer compared to someone who just started their photography journey. Of course, the cost of professional photography services vary from one photographer to another.
Here are some factors that contribute to the cost of product photography.
Camera(s), lighting devices and photography accessories are expensive. Yet all these factors help to make or break the quality of your images. That is why professional photographers often require fees based on the tools they have on hand.
- Photographer Skills and Experience
This is definitely priceless and undeniably more expensive than photographic tools. While you can have $10, 000 DSLR, it does not guarantee that the images taken will be an effective product photograph. The same cannot be said about professional photographers. When you are engaging them for a product shoot, they will ensure that the images they produce are of a top quality and are effective.
- Crew Expenses
Photographers often hire crews to assist with their photoshoot. In product photography for example, the photographer might need an assistant, product stylist, or even a creative director. The fees required to hire these professionals are usually hired by the photographer you hired.
Do It Yourself VS Professional Services
What if you decide to do your own product photography? It is definitely possible as long as you know how to work with a camera and set up proper lighting. If you are just starting out and need decent images for your products, there are some inexpensive ways to create high quality images. However, you may not be able to get your product’s marketing potential.
Here are some pros and cons of taking your photos yourself and hiring a professional product photographer.
Doing It Yourself
- You don’t have to deal with transactions
- You know what to highlight in your images
- You are in complete control of the creative process
- You own the rights to the images you produced
- You might not have the gears needed for the shoot
- You might have to learn photography from scratch
- You will also need to learn how to optimise images through post-processing
- If you mess up, you will end up with unusable product images
Hiring a Professional Product Photographer
- You don’t have to worry about learning photography or post-processing images
- You can focus more on managing your business instead of worrying about shooting
- You don’t have to spend money on gears
- You have to prepare a substantial amount of budget
- You might not get the images that you exactly want
- Depending on your contract, you might not get the rights for the images
Weighing the pros and cons of taking your own images or hiring a professional will help you decide which is the best route to take. If you are starting out a small business online, doing it yourself might be the best way to go. But as your business grows, you might want to consider hiring a professional that can help you achieve high quality images. And even then, it is important to hire a product photographer who shares the same, or similar vision that you have for your brand is important.
In a saturated online marketing industry, having a good photograph to represent your brand is important. You should definitely try considering hiring a professional photographer before making the decision to take your own product images or hire a professional to do it for you.
Find out more about why should you hire a professional photographer
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